hometechnology NewsCreators throng to Apple's new M1 Macs as they see gains in productivity

Creators throng to Apple's new M1 Macs as they see gains in productivity

The M1 can go almost 2 days without charge using music and DJ software.

By Sahil Gupta  Apr 20, 2021 6:28:30 PM IST (Published)


At WWDC in June 2020, which was Apple's first virtual event thanks to the pandemic, Tim Cook announced a tectonic shift for the Mac. Apple was going to be transitioning away from Intel's processors which had been a staple of the Mac since the mid-2000s to semiconductors based on the ARM instruction set designed in-house by Apple's own team that had been making bold leaps in computing for mobile gadgets. Scepticism was ripe when Apple announced the transition. Many core features of the Mac were also rendered useless -- like the ability to load Microsoft's Windows operating system which was a much-loved aspect of the Mac ever since it started using Intel's chips. By 2012, there was a running joke that the MacBook Air was the best Windows notebook you could buy. But when Apple announced the first set of Macs with its new M1 chip in November, all this was going away. Yet, Apple's astounding claims with the new M1 chip had the industry and users in splits. It breathed new life in the Mac line which had been stumbling for years and had seen its star fade particularly in minds of creative professionals.
Earlier this month, Parallel's released a version of its virtualisation software Parallels Desktop optimised for the M1 processor allowing users to run Microsoft's Windows 10 operating system on these new Macs, giving them a significantly better performance than Windows PCs which cost approximately the same amount. Many had believed that software development wouldn't catch up to the new Apple silicon. Many believed developers wouldn't optimise their software for years to Apple's new chip which would dissuade users from buying these new computers. But that hasn't happened.
Raghav Goswamy, a photographer based in Mumbai was one of the early adopters of the new MacBook Air in December 2020. Goswamy was running a decade old 17-inch MacBook Pro which had been updated with 8GB of RAM. For a decade he didn't feel the need to upgrade because he was using Apple's apex notebook from 2011 and with some updates, his work was going fine. But that machine had started to show its age and his discomfort with Windows also meant that he needed a Mac, so he got the new M1 MacBook Air.