In a recent interview with CNBC-TV18's special show, Storyboard18, Dr. Praveer Sinha, CEO and Managing Director of Tata Power, emphasised the crucial need for a swift transition towards clean energy. Sinha declared, "It is very important that we transition and we transition much faster. As corporations, as people in the power sector, it is very important and incumbent on us that we drive the change and the transition that is happening."
Highlighting the company's commitment to sustainability, Sinha revealed that in 2020, Tata Power took a bold stand not to add any new coal capacity. Instead, the focus has been solely on expanding renewable energy capacity. "We will bite the bullet and take it forward," he asserted, acknowledging the company's proactive role in combating climate change.
Tata Power recently unveiled a powerful film advocating for clean energy as part of their "Sustainable is Attainable" campaign. The film, conceptualised by Rediffusion Brand Solutions, urges individuals and corporates alike to adopt a responsible and sustainable lifestyle for a cleaner, greener future. Pramod Sharma, National Creative Director at Rediffusion Brand Solutions, shared insights into the film's creation, emphasising the importance of making sustainability a personal responsibility.
"When we started thinking about this, we said it cannot be a one-sided thing. We wanted to get emotion into it and make people feel responsible for the environment," Sharma explained. The film's call to action is simple yet impactful — "embrace, love, switch." Sharma emphasised the need for a mindset switch towards sustainability for tangible change.
Tata Power's commitment to sustainability aligns with global efforts to address climate change and promote cleaner energy sources. The company's proactive stance serves as a beacon for other corporations to take bold steps in mitigating environmental impact.
In other news, Storyboard18 also had an insightful conversation with Kartik Mohindra, Chief Marketing Officer (CEO) of Pernod Ricard India. The French spirits manufacturer, known for iconic brands like Chivas Regal, Jameson, Absolut, and Blenders Pride, recently ventured into the premium Indian Single Malt category with the launch of Longitude77.
Pernod Ricard is gearing up to take its new Indian Single Malt brand to global markets, marking a strategic move to expand its portfolio and cater to the evolving preferences of consumers worldwide. Mohindra discussed the brand's India-focused approach, premiumisation strategy, and outlined their vision for the year ahead. Pernod Ricard's foray into the Indian Single Malt segment reflects the company's agility in adapting to market trends and exploring new avenues for growth.
For more, watch the accompanying video.
(Edited by : Sangam Singh)
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