Advertising business is the place where brands get built, says FCB Group CEO Dheeraj Sinha

In an exclusive interview with Storyboard18, Dheeraj Sinha, Group CEO India and South Asia at FCB, emphasised the pivotal role of the advertising business in shaping and elevating brands.

Reflecting on his journey and the values that drew him to FCB, Sinha highlighted the agency's unwavering commitment to creativity as a cornerstone of its approach.

"The commitment to creativity as a core was something which drew me to the agency," Sinha said.

Amidst evolving dynamics in the advertising landscape, Sinha spoke about his steadfast belief in the transformative power of creativity, echoing FCB's ethos that "creativity is an economic multiplier."

"As things are changing, the conversation on what is the role of creativity in this business is being questioned, is being debated and my firm belief is very similar to what FCB’s firm belief is—creativity is an economic multiplier. Advertising business is the place where brands get built," he stated.

Sharing insights into his transition from Publicis Groupe to FCB, Sinha expressed gratitude for the warm reception he received, describing his integration into the FCB family as "fantastic."

“Walking out of Leo Burnett was hard but joining FCB was fantastic, the welcome I got, it was so much of heart and so much of love and I felt so embraced,” he shared, highlighting the sense of belonging and camaraderie within the organization.

Looking ahead, Sinha outlined his vision for FCB, emphasizing the importance of nurturing enduring client relationships and leveraging the agency's rich heritage to drive future growth.

"For me, it is a journey of great unveiling, great discovery because I realised that the client relationships are so fantastic and so deep, there are businesses here, which have been here for more than four decades," Sinha concluded.