The Consumer Electronics Show (CES) held in Las Vegas recently showcased the growing influence of Artificial Intelligence (AI), especially with the rising interest in generative AI. This year's event, the world's largest technology show, saw major companies such as L'Oréal, Hyundai, Sony, Honda, Intel, Walmart, and Snap unveiling their AI-powered products and services.
Personal computer manufacturers also shared their plans for the development of AI PCs. While the focus was primarily on technology, the event also attracted brand custodians and key decision-makers from the advertising industry.
Storyboard's Shibani Gharat reported from the ground, providing insights into the AI innovations presented by various companies. One notable interview was with Florian Adamski, the Global CEO of Omnicom Media Group, shedding light on the role of AI in advertising and media.
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Among the highlights of CES was Dolby's commitment to delivering experiences that go beyond traditional auto and video experiences. John Colling, Senior VP-Entertainment at Dolby, emphasised the growing consumer desire for immersive entertainment. Dolby aims to push the boundaries and elevate the quality of audio and visual experiences.
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(Edited by : Shweta Mungre)
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