Storyboard: Forevermark campaign addresses apprehensions about purchasing diamonds

Forevermark, the diamond brand from the De Beers Group, has launched its latest consumer campaign to help all prospective buyers allay their doubts, fears and questions that arise when buying diamonds. The campaign reaffirms the trust the brand, Forevermark inspires.

CNBC-TV18’s Ankita Saxena speaks to Toranj Mehta, marketing director, Forevermark about this new campaign.

Also in this week's Noticeboard, global sport brand PUMA has launched a new campaign 'PROPAH LADY' featuring Mary Kom, Dutee Chand, Sara Ali Khan and Anjali Lama.

The campaign counters the conventional idea of what makes women proper and redefines it. It celebrates the shift from women being told what to do, to them actually writing their own rules.