homestartup NewsStartup Street: MyGlamm ropes in Shraddha Kapoor as brand ambassador

Startup Street: MyGlamm ropes in Shraddha Kapoor as brand ambassador

Direct-to-consumer beauty and personal care brand MyGlamm has appointed actor Shraddha Kapoor as its brand ambassador. Shraddha has also invested an undisclosed amount in the brand. Founded in 2017 by Darpan Sanghvi and Priyanka Gill, MyGlamm offers a range of 600-plus cruelty-free products across makeup, skincare, and personal care.

By CNBC-TV18 Jun 18, 2021 8:52:33 PM IST (Updated)

CNBCTV 18
Direct-to-consumer beauty and personal care brand MyGlamm has appointed actor Shraddha Kapoor as its brand ambassador. Shraddha has also invested an undisclosed amount in the brand. Founded in 2017 by Darpan Sanghvi and Priyanka Gill, MyGlamm offers a range of 600-plus cruelty-free products across makeup, skincare, and personal care.
While it is digital-first, MyGlamm also has over 10,000 offline points of sales across 70 cities in India. To talk about the future road map at MyGlamm, CNBC-TV18’s Shruti Mishra spoke to the actor and brand ambassador and investor at MyGlamm, Shraddha Kapoor and its founder and CEO, Darpan Sanghvi.
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