homestartup NewsStartup Digest: Curefoods acquires five DC2 brands, Ninjacart announces Rs 100 crore ESOP buyback, PhonePe CEO says 'Bulli Bai' app creators should be jailed & Apple hits $3 trillion market cap

Startup Digest: Curefoods acquires five DC2 brands, Ninjacart announces Rs 100 crore ESOP buyback, PhonePe CEO says 'Bulli Bai' app creators should be jailed & Apple hits $3 trillion market cap

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By Aishwarya Anand  Jan 4, 2022 11:17:21 PM IST (Published)


Curefoods acquires five DC2 brands to ramp up ‘House of Brands’ strategy
Curefoods, a delivery-only restaurant chain operator has acquired five direct-to-consumer brands for undisclosed sums as part of its plans to significantly enhance its footprint in India this year. The company has acquired Juno's Pizza based out of Mumbai; Bengaluru-based Cupcake Noggins, organic ice cream brand Iceberg; Delhi-based Nomad Pizzas and Jaipur-based White Kitchens, Curefoods said in a statement.
"With the five food brands now on board, Curefoods has more than 20 brands in its portfolio and is looking to house a total of 25 brands by mid-2022, notably strengthening its D2C (direct-to-consumer) offering," it said. Stating that it is on an ambitious road to expand presence in the coming year, the cloud kitchens operator said it plans to have a presence across 20 cities with 200 locations.
"We are excited to kickstart 2022 with five new brands on board making us a powerhouse of 20-odd leading food brands. To cater to multiple eating occasions, cuisines, flavour profiles, and regional nuances, we are bringing on a plethora of such companies — each a strong contender in its space with great products to offer," Curefoods founder Ankit Nagori said.