homestartup NewsFunding Rundown: MapmyIndia invests in Kogo, Avanse Financial Services raises Rs 390 crore & Murf AI raises $10M in Series A funding

Funding Rundown: MapmyIndia invests in Kogo, Avanse Financial Services raises Rs 390 crore & Murf AI raises $10M in Series A funding

Here’s a lowdown of the top deals from the startup space.

By Aishwarya Anand  Sept 21, 2022 8:55:20 PM IST (Published)

8 Min Read

MapmyIndia invests in KOGO to create navigation for automotive players
Digital maps provider MapmyIndia has invested $1.25 million to acquire 26.37 percent stake in Kogo Tech Labs to develop a travel and hyper-local platform integrated with maps and navigation for automotive players, with option to raise stake to 50 percent in two years.
By integrating Kogo's gamified travel, outdoors and hyper-local content, community and commerce platform into MapmyIndia's Mappls brand, it will enable automotive original equipment manufacturers (OEMs) in India and globally to increase consumer engagement, brand loyalty and in-vehicle commerce monetisation opportunities, a statement said.
Rakesh Verma, Chairman and Managing Director, MapmyIndia said that the partnership with KOGO will "boost and enable the next-generation of travel, outdoors, hyper-local and on-the-go experiences and use cases for everyone".