Local language learning app for jobs - Entri, has signed up former Indian and current Rajasthan Royals cricketer Robin Uthappa as its brand ambassador. It has also partnered with Hotstar to run ad campaigns in 5 different languages throughout the upcoming IPL 2020 season.
With this move, Entri expects to accelerate its user adoption across India and especially in the Hindi belt.
This is Entri’s first major campaign across India and marks the on-boarding of a local language ed-tech player on the Dream 11 IPL 2020.
“Robin was an easy choice because he was an early backer of Entri and also the fact that he could speak 4 different languages that Entri had courses in, helped make the decision. The user demography we are targeting are cricket crazy and we believe campaigns with Robin on Hotstar during the upcoming Dream 11 IPL season would help Entri grow faster across India,” Mohammed Hisamuddin, Founder & CEO – Entri.
The startup claims that it has doubled its revenue to $2.5 million ARR this quarter compared to the previous quarter. With Robin campaigns on Hotstar during the Dream 11 IPL, Entri aims to double the revenue again to reach the target of $5 million ARR by the end of this year.
The startup claims it has 3 million users out of which 90,000 are paid users and is now adding 10,000 users every day.
Entri is a learning app for jobs in India that provides different types of learning content (mock/adaptive tests, flashcards, video lessons) in local languages for job aspirants, that prepares them to get a government or private job.
