homesports NewsIPL 2023 viewership hit 449 million overall on Viacom18, says CEO Anil Jayaraj

IPL 2023 viewership hit 449 million overall on Viacom18, says CEO Anil Jayaraj

Jayaraj pointed out that Indian sports viewing habits are almost entirely live as 99% of the viewership is online and just 1% happens to be around, highlights, non-live content, and documentaries. However, he was bullish about the growing market of sports documentaries and docu-series in India and predicted that it will become quite big over the next four or five years.

By CNBCTV18.com Dec 14, 2023 4:14:15 PM IST (Published)

3 Min Read

As a testament to the resounding success of the Indian Premier League (IPL) 2023, Viacom18 CEO Anil Jayaraj revealed that the tournament garnered a record-breaking 449 million viewers overall including 120 million connected TV consumers on its platform while speaking at the RCB Innovation Lab’s Leaders Meet India in Bengaluru last month.
Advocating for an AI and digital driven future for sports broadcasting in India, Jayaraj stated, “There is nothing of the scale of IPL anywhere in the world. The paid TV universe in this country is expected to be about 100 million so for us to pick 120 million users on connected TV was quite remarkable in year one. Technology is going to make a major change as far as the digital landscape goes. Digital is where the innovation seems to be happening, especially in India with the number of mobile connections, 4G phones, data, and the pure behaviour around linear viewing interactively. The use of technologies like AI will dramatically change our production of content and automation.”
RCB Innovation Lab’s Leaders Meet India brought together influential leaders from various sectors of sports industry to discuss and explore the dynamics of leadership in the ever-evolving landscape of sports.