The Board of Control for Cricket in India (BCCI) on Monday announced one of the largest insurance companies, SBI Life, as the official partners for the BCCI’s domestic and international season for a period of three years beginning from 2023 until 2026.
The three-year deal will become valid with India’s three-match ODI series against Australia that will be played in India starting on Friday, September 22, 2023, ahead of the ODI World Cup that will be played in India commencing on October 5, 2023.
BCCI President Roger Binny has said that the board is looking to form a partnership with SBI Life, which has been one of the torchbearers in the insurance sector, to take Indian cricket forward.
Jay Shah, Honorary Secretary, BCCI said, “
SBI Life's commitment to excellence aligns perfectly with BCCI's vision for cricket. This collaboration reflects our commitment to promoting and supporting the sport of cricket at all levels. We look forward to a fruitful partnership that will enhance the cricketing experience for fans and players alike.”
Rajeev Shukla, BCCI Vice-President said, “As we enter this exciting new chapter with SBI Life, we are confident that this partnership will not only strengthen the financial ecosystem of Indian cricket but also elevate the sport to greater heights. We are confident that this collaboration will bring fresh energy to the world of cricket.”
Meanwhile, Ashish Shelar, BCCI Treasurer pointed out that following BCCI’s collaboration with SBI Life, the board is looking to focus on the development of cricket at the grassroots and providing the best possible experience for fans.
