homepolitics NewsBeyond Binaries | Building cultural narratives in Indian politics: Why BJP trumps others?

Beyond Binaries | Building cultural narratives in Indian politics: Why BJP trumps others?

BJP has invented icons such as Raja Suheldeo, Samrat Mihirbhoj, Jat Raja Suraj Mal and Raja Mahendra Pratap Singh as part of its project of cultural politics.

By Badri Narayan  Oct 2, 2021 11:02:40 AM IST (Published)


Politics creates its own cultural landscape, developing and nurturing a mosaic of historical icons, cultural heroes and social memories. These are then used by the political parties to woo the public in their mobilisation and political messaging. This landscape produces cultural resources for democratic electoral politics.
In India’s current politics, the Bharatiya Janata Party (BJP) is a step or even two ahead of its rival in creating and continuously pushing the cultural landscape of its politics.
The puranic heroes like Ram, saints and seers such as Kabir, Ravidas and Swami Vivekanand, or historical icons of the national movement such as Sardar Vallabhbhai Patel, Netaji Subhash Chandra Bose, local deities of various marginal communities such as Mata Sabari, Mari Mai are already part of BJP’s cultural-political package.