Reliance Retail on Tuesday (October 31) announced its partnership with one of the country’s leading credit card players, SBI Card, to launch the Reliance SBI Card. This credit card promises to unlock rewards and benefits for its holders while transacting at Reliance Retail stores.
In a joint press release, the companies said benefits available to users include rewards and benefits while transacting at Reliance Retail, ranging from fashion and lifestyle products, consumer electronic items, furniture and jewellery products, among others.
Reliance SBI Card holders will get "exclusive rewards on their expenditure, ranging from special welcome benefits to tailor-made travel and entertainment benefits, as well as special spends-based milestone rewards like renewal fee waiver and Reliance Retail vouchers for transacting across the Reliance Retail network."
Through this partnership, Reliance Retail aims to leverage the extensive network of SBI Cards with the vast consumer reach.
"Our co-branded credit card with SBI Card is one more step towards this commitment. We are excited to partner with SBI Card, a leader in the card industry, to offer Reliance SBI Card with a wide range of benefits, exclusive discounts and rewards for shopping with us online and at all our stores. Together with SBI Card, we hope to continue to exceed expectations and bring joy to our customers,” V. Subramaniam, Director, Reliance Retail Limited, said.
Abhijit Chakravorty, MD and CEO, SBI Card, said, “At SBI Card, we have always believed in delivering products to our customers that offer strong value while addressing their lifestyle needs. Reliance SBI Card has been developed as a holistic product that is relevant for major consumer segments. It is a powerful addition to our robust co-brand portfolio, and we expect this to become a popular credit card given the universal usage avenues that it offers.”
Keeping up with their adoption of environment-friendly practices, the companies announced that the card is made of recycled plastic and has been introduced on the RuPay platform as well for user convenience.
The annual renewal fee of Reliance SBI Card PRIME is ₹2,999 plus applicable taxes and Reliance SBI Card is ₹499 plus taxes. Cardholders will have an option to avail renewal fee waiver upon achieving the annual spends milestone of ₹3,00,000 on PRIME card and ₹1,00,000 on Reliance SBI Card.
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