United Breweries Ltd shares jumped more than 2% on Thursday after the company announced introducing a new brand in the strong beer segment in the Karnataka market.
The company informed the stock exchanges in a press release that it has launched the ‘London Pilsner Beer’ brand in Karnataka on February 29, 2024, under the strong beer segment.
The newly launched London Pilsner Beer showcases the high quality and rich brewing history behind it, representing the essence of premium craftsmanship and delivering a distinct flavour profile that captivates the senses due to its detailed brewing process,
United Breweries said.
The London Pilsner Beer is priced at ₹120 for each 650-ml bottle, and it will be readily available at leading outlets across Karnataka. It is the second market after Maharashtra where London Pilsner Beer is going to be available.
The beer is crafted with European hops and subjected to a week-long ageing process at sub-zero temperature, representing sophistication and uncompromising quality, while also acknowledging Karnataka’s vibrant culture and its discerning taste for Pilsner beverages.
“Our decision to launch in
Karnataka stems from our deep understanding of the region's dynamic consumer preferences and love for premium brews. From bars to pubs, London Pilsner will be readily available, promising an incomparable drinking experience,” stated United Breweries’ CMO, Vikram Bahl in the press release on Thursday.
(Edited by : Ajay Vaishnav)
