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Gold demand in India seen sparkly ahead of 2024 elections

With the country's elections approaching and the monsoon season on the horizon, demand for the precious metal is expected to remain robust. Here's what some experts had to say about that and other factors that investors will be keeping in mind in the coming months.

By Manisha Gupta  Mar 6, 2023 9:00:15 PM IST (Updated)

4 Min Read

Gold has long been a favoured asset in India, particularly during times of economic and political uncertainty. As the world's second-largest consumer of gold, India's demand for the precious metal often serves as a barometer for the global market.

According to Chirag Mehta, Senior Fund Manager at Quantum Asset Management Company, the country is gearing up for strong demand ahead of the 2024 elections.

“Overall, gold demand will increase because there will be volatility in risk assets. That volatility would bring buyers into gold… we are seeing a good positive year from a demand perspective. This is a pre-election year and given that the rural economy has not been doing well, if we have a good harvest and some support from the government, there could be increased demand from rural India as well,” he said.