Leading automotive and industrial lubricant manufacturer
Castrol India Ltd. said on Friday that it has collaborated with premium motorcycle brand KTM.
Castrol POWER1 will be the official performance partner for the upcoming second season of the KTM Cup 2024, the company said in a stock exchange filing.
The KTM Cup is India's largest racing championship, drawing participants from across the country.
This partnership aligns strategically with the brand's growing emphasis on promoting and enhancing performance motorsports in India.
“As a first, we will be powering the electrifying KTM Cup Season 2. This collaboration epitomizes our dedication to excellence and innovation in performance engine oils. By joining forces, we’re not just sponsoring a race but unleashing the full potential of KTM riders and machines alike," Rohit Talwar, Vice President and Head of Marketing of Castrol India Limited, said.
The on-ground selections for India's largest racing championship will take place in four cities, starting with Coimbatore from March 22 to 24, followed by Delhi on April 13 and 14, Mumbai from April 26 to 28, and Kolkata on May 11 and 12, 2024.
The partnership with KTM Cup 2024 will prominently showcase the performance and strength provided by Castrol POWER1 lubricants. Following extensive pan-India selections and the final race, the winners of the KTM Cup 2024 will be given the opportunity to receive training from MotoGP legends and champions at the Red Bull Ring in Spielberg, Austria.
Last month,
Motilal Oswal Securities Ltd (MOSL) issued a ‘buy’ rating on Castrol India shares, citing the company's proactive pursuit of growth avenues via diversification and digital strategies. However, MOSL also noted that Castrol India's management recognised challenges, particularly the influence of electric vehicles (EVs) on its primary lubricants business, and is actively addressing these concerns.
Shares of Castrol India were trading O.83% higher at ₹192 apiece on the BSE at around 10.30 am.
(Edited by : Ajay Vaishnav)
