homevideos Newsindia NewsSwacch Bharat Mission: Making India open defecation free; experts discuss framework of the scheme

Swacch Bharat Mission: Making India open defecation free; experts discuss framework of the scheme

Making India open defecation free by October 2, 2019, was a promise made by Prime Minister Narendra Modi from the ramparts of the Red Fort in 2014. Parameswaran Iyer's book ‘Method In The Madness’, not only provides a behind the scenes account of what it took to drive this mega mission, but also gives us an insight into the complexities and challenges of governing India.

By Shereen Bhan  Feb 26, 2021 8:46:18 PM IST (Published)

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Making India open defecation free by October 2, 2019, was a promise made by Prime Minister Narendra Modi from the ramparts of the Red Fort in 2014. To drive this big goal of implementing the world's largest sanitation programme -- the Swacch Bharat Mission, the government chose to enlist the services of a former bureaucrat.
This marked the return of Parameswaran Iyer to the government and to India, as secretary at the Ministry of Drinking Water & Sanitation in 2016, on a two years contract, which is perhaps one of the most high profile lateral appointments in the recent past.
With three and a half years to deliver on the Prime Minister's promise, Param Iyer, had to bring to bear both his ‘sarkari’ and ‘specialist’ skills while playing crisis manager, trouble shooter, communication manager and most importantly a believer.