The chief of India's market regulator wants to wants sachet-sized investments plans to democratise India's financial market.
"We know the entire story about how the shampoo market in India exploded when it moved from bottles to sachets and people could afford to buy a ₹1 sachet or ₹2 sachet of shampoo, but could never have afforded to buy ₹100 bottle, the market just exploded," Madhabi Puri Buch, the chairperson at the Securities and Exchange Board of India said.
"Democratisation should not only focus on facilitating entry but also ensuring ease of exit for investors and traders. We need to provide seamless service throughout an investor's lifecycle, from entry to exit, to truly democratise the financial market," the 58-year-old market regulator added.
