Cashfree Payments launches UPI Plug-in solution for mobile-first businesses

Cashfree Payments, an API banking company, on Thursday announced the launch of UPI Plug-in, which enables mobile-first businesses to collect UPI payments from customers without the need for them to exit the application. This solution has been created in partnership with NPCI and Axis Bank, ensuring complete security and compliance, Cashfree Payments said.

"Cashfree Payments’ UPI Plug-in simplifies the UPI payment process by increasing conversion rates, reducing customer drop offs and improving customer experience. The customer only needs to provide their 4 or 6-digit UPI PIN after clicking ‘Pay Now’ to complete the transaction," it said.

With UPI Plug-in, businesses have more visibility over the customer’s payment journey, as the customer does not leave the app. This helps businesses to effectively capture the buyer’s intent and optimise their strategy to target customers who are actively considering making a purchase.

Cashfree Payments’ UPI Plug-in solution is useful for businesses operating in various sectors such as travel aggregators, transportation services, e-commerce, food delivery, and quick commerce, it said.

Akash Sinha, CEO and Co-founder, Cashfree Payments, said, "UPI payments have been a key factor in India's booming e-commerce and mobile-first industries. However, the lack of transparency regarding customer drop-offs during the payment process and reliance on third-party UPI apps have emerged as significant concerns for these businesses. To address this, Cashfree Payments has launched a solution designed to enhance the success rate of UPI payments while providing greater visibility into the customer's payment journey."

Nalin Bansal, Chief of Corporate and Fintech Relationships and Key Initiatives at NPCI said, “The payments landscape is undergoing a digital transformation, and notably, UPI has paved the way for India’s remarkable global success. It is of utmost importance for UPI to continue its evolution and stay aligned with the ever-changing dynamics of the market."

Commenting on the announcement, Sanjeev Moghe, President & Head - Cards & Payments, Axis Bank, said “Solutions like Plug-in SDK allows a faster checkout through In-App payments where the user does not need to open any other UPI App for completing the payment. This will lead to faster check-outs, less drop-offs, higher transaction completion rates and better payment experience for the customer.”