PVR INOX has launched a monthly subscription pass that allows cinema goers to watch 10 movies every month for Rs 699. Called 'Passport', this service will be available from October 16, and is applicable only on weekdays (Monday to Thursday).
PVR INOX has introduced Passport under a limited period offer, with only 20,000 subscriptions.
According to info on PVR's website, this multi-use voucher can be redeemed to pay for one movie ticket a day at any of the participating PVR & INOX properties.
The idea, as per company sources, is to not only bring more consumers back to the movies, but also to address concerns raised about high ticket prices.
However, Passport comes with certain terms and conditions.
For instance, the ticket pricing for Passport holders is capped at Rs 350, meaning one can purchase any PVR INOX ticket up to ₹350 and can only be bought on the PVR or INOX official app/web
In addition, users will also have to pay a convenience fee (and related taxes) over and above the ticket price.
"If a movie ticket costs ₹250 and ₹25 is the online booking/convenience fee, the passport holder needs to pay ONLY ₹25 (plus tax)," the FAQ states.
The Passport voucher also cannot be used to book Recliner seats or equivalent, but can be used for all other types of seats, and in terms of screens, it excludes premium offerings like IMAX, Gold, LUXE and Director's Cut.
It also cannot be transferred to someone else for booking.
The Passport is valid at all PVR & INOX cinemas across India, except the Southern states including Tamil Nadu, Andhra Pradesh, Karnataka, Kerala and Telangana and cities including Chandigarh, Puducherry, Pathankot, Srinagar, Bharuch, Bhiwadi, Jorhat, Kalka, Siliguri and Colombo.
PVR INOX's launch of this subscription pass comes at a time when the company has been launching several initiatives over the past few months to encourage consumers to come back to the theatres.
The company also launched Trailer shows for One Rupee earlier this year, along with offers in F&B and the launch of a new campaign 'Fresh Dekho, Bada Dekho', urging consumers to return to the big screens.
It is also now screening World Cup matches to further bolster footfalls. It has been screening sports for a few years now, with INOX screening the T20 World Cup last year, and other football, basketball and even eSports tournaments being showcased before.
This, along with a slew of big ticket releases like Barbie, Oppenheimer, Jawan, Gadar 2, Rocky Aur Rani Ki Prem Kahani, OMG 2 and Dream Girl 2, has augured well for PVR INOX with analysts saying the September quarter is slated to be its best ever, at least since the COVID-19 pandemic.
(Edited by : Asmita Pant)
First Published: Oct 15, 2023 9:36 PM IST
Check out our in-depth Market Coverage, Business News & get real-time Stock Market Updates on CNBC-TV18. Also, Watch our channels CNBC-TV18, CNBC Awaaz and CNBC Bajar Live on-the-go!
