Filmmaker, producer Karan Johar launches Pout in collaboration with Myglamm

In a recent collaboration that fuses the realms of cinema and beauty, renowned film director and producer Karan Johar has joined forces with MyGlamm to unveil the highly anticipated MyGlamm POUT collection.

This collection introduces a range of pigmented, plumping lipsticks designed to provide users with instantly voluminous and glossy lips, promising to redefine the standard for lip care.

At the heart of this innovative collection lies the #WhenInDoubtPout campaign, a bold initiative aiming to disrupt traditional norms in the beauty industry.

The campaign encourages individuals to embrace moments of uncertainty with a confident pout, turning "when in doubt, pout" into a rallying cry for celebrating inner beauty and self-assuredness.

Karan Johar, often hailed as the 'King of Pouts,' brings his unique perspective to the beauty industry, inspiring users to define their own pout with the MyGlamm POUT lipstick range. The collection, not just a set of lip products but a celebration of individuality and empowerment, seeks to redefine the very concept of a pout.

Speaking with CNBC-TV18's Zenia Baria, acclaimed filmmaker and producer Karan Johar shared his vision behind the creation of the POUT collection. Johar emphasised that, to him, beauty represents an expression of individuality and confidence.

With POUT, he aimed to design a collection that empowers everyone to embrace their unique beauty, catering to diverse skin tones and preferences while making a bold statement with their lips.

Expressing his delight at the partnership with MyGlamm, Johar highlighted the collaborative effort to introduce a collection that not only promises high quality but also sets trends in the beauty industry. The POUT collection is envisioned as a bold step towards redefining beauty standards and encouraging self-expression.

Johar acknowledged the significant role of social media, particularly Instagram, in showcasing beauty products. He emphasized the platform's vast reach and expressed gratitude for the opportunity to present POUT by Karan Johar to a wide audience. Additionally, he hinted at POUT being the initial offering in a broader series of makeup products to come.

In essence, Karan Johar's collaboration with MyGlamm and the creation of the POUT collection symbolize a commitment to inclusive beauty, empowerment, and trend-setting products, setting the stage for a new era in the makeup industry.