homeentertainment NewsBehind the rousing success of Rocky Aur Rani Kii Prem Kahaani

Behind the rousing success of Rocky Aur Rani Kii Prem Kahaani

In a world of franchise films, sequels, and pan-India gimmicks, the Ranveer Singh-Alia Bhatt film stands out as an anomaly both in Karan Johar’s filmography and the larger cinema-scape. Here’s why.

By Sneha Bengani  Aug 5, 2023 1:37:29 PM IST (Published)

5 Min Read

Propelled by solid word-of-mouth and critical acclaim, Rocky Aur Rani Kii Prem Kahaani is bringing Indians back to theatres in numbers that even Barbenheimer couldn’t amass. The Karan Johar directorial has raked in a reported Rs. 117.10 crore globally within the first six days of its release, according to box office data collection website Sacnilk.

Made at an estimated budget of Rs. 178 crore, the Ranveer Singh-Alia Bhatt film had already recovered Rs. 160 crore ahead of its release, courtesy of the sale of its digital rights to Prime Video (Rs. 80 crore), satellite rights to Colors (Rs. 50 crore), and music rights to Saregama (Rs. 30 crore), according to a Bollywood Hungama report.

What is it about Rocky Aur Rani that is making audiences hoot and cheer and cry, turning each viewing into a carnival of sorts? Those who have watched it once are returning with families. Six months after Pathaan, cinema halls have come alive again. It is a celebration once more.