homecryptocurrency NewsKim Kardashian to pay $1.26 million for promoting crypto on Instagram

Kim Kardashian to pay $1.26 million for promoting crypto on Instagram

According to a statement from the SEC, influencer and reality television star Kardashian did not disclose that she received $250,000 from EthereumMax to post on her Instagram account about the crypto asset security known as EMAX tokens.

By Pihu Yadav  Oct 4, 2022 3:46:59 PM IST (Updated)

2 Min Read

The US Securities and Exchange Commission (SEC) said on Monday that reality TV star Kim Kardashian has agreed to settle allegations of improperly endorsing cryptocurrency securities and to pay $1.26 million in fines, disgorgement, and interest.
According to a statement from the SEC, influencer and reality television star Kardashian did not disclose that she received $250,000 from EthereumMax to post on her Instagram account about the crypto asset security known as EMAX tokens.
"This case is a reminder that, when celebrities or influencers endorse investment opportunities, including crypto-asset securities, it doesn't mean that those investment products are right for all investors," SEC Chair Gary Gensler said. "We encourage investors to consider an investment’s potential risks and opportunities in light of their own financial goals."