homebuzz NewsSIHH 2019: Candy coloured, retro, aircrafts inspired and gender neutral are the new mainstream in luxury watches

SIHH 2019: Candy coloured, retro, aircrafts-inspired and gender neutral are the new mainstream in luxury watches

SIHH’s 29th edition has watchmakers making conventional those trends that were once considered experimental and only for limited editions.

By Deepali Nandwani  Jan 18, 2019 4:26:45 PM IST (Published)


The world’s foremost luxury watch fair, the 29th edition of SIHH (Salon International de la Haute Horlogerie), which is underway in Geneva, offers some interesting insights into the world of luxury horology.
It reinforces the fact that marque horology brands prefer the more traditional offline method of selling handcrafted beauties (going by ambitious plans of retail stores that are being unveiled at the fair) rather than the ecommerce route.
Buying watches is the ultimate luxury experience that can only be recreated in a brand’s experiential stores, or so goes the thinking.  More significant is the fact that new ideas in the watch industry, which have been floating around the market for a couple of years, are now getting entrenched.