Personal care has been the highest-selling category in 2023, with apparel, footwear, and accessories closely following in, according to a survey by Shiprocket—an eCommerce enablement platform. Collectively, these categories accounted for a substantial 63% of sales, the survey added.
Among cities, Tier 2 witnessed a surge from 113% in 2022 to 179% in 2023, while Tier 3 markets also grew from 128% to 138%. Delhi topped the charts in Tier 1 cities in terms of sales volume, followed by Bangalore, while Thane surpassed Mumbai to take the third spot. Mysuru, Udaipur, and Tiruppur were the leading cities in Tier 2 markets.
According to Shiprockert's survey, consumers in Delhi spent significantly more on books, while those in Mumbai spent the most on jewellery. On the other hand, consumers in other places, including Haryana, Gujarat, and Goa, spent the most on mobile accessories. The AOV (average order value) across states averaged stood at ₹1,700 approx. for the year 2023.
Globally, jewellery, beauty and grooming, clothing and accessories, and books were the top sellers in 2023. The United States, the United Kingdom, Germany, Australia, and Canada were the key international markets for Indian merchants in 2023.
The AOV varied across these international markets, with the United States recording the highest AOV at ₹3,493 and Canada the lowest at ₹1,404.
(Edited by : Ajay Vaishnav)
