Reliance Consumer Products Limited (RCPL), the FMCG arm and wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL), on Wednesday said that it has teamed up with Elephant House, a Sri Lanka-based beverage giant. Under this collaboration, RCPL will manufacture, market, distribute, and sell Elephant House beverages throughout India.
"This association will not only help RCPL bolster its growing beverage portfolio that boasts iconic brands such as Campa, Sosyo and Raskik but will also bring exceptional new products and value propositions to Indian consumers," an official statement from the company said.
Ketan Mody, COO of Reliance Consumer Products Limited, expressed enthusiasm about the partnership, highlighting Elephant House's strong market credibility and iconic status.
"This partnership will not only add its much-loved beverages to our growing FMCG portfolio but will also offer our Indian consumers great choice and value proposition through quality products. Being the custodian of several renowned global brands in India, Reliance is well equipped to further expand Elephant House’s established consumer brand, which has been built over 150 years," Mody said.
Elephant House, owned by Ceylon Cold Stores PLC, a subsidiary of Sri Lanka's largest listed conglomerate John Keells Holdings PLC, is known for its wide range of beverages such as Necto, Cream Soda, EGB (Ginger Beer), Orange Barley, and Lemonade.
Krishan Balendra, Chairperson of the John Keells Group, echoed these sentiments, expressing pride in expanding the Elephant House brand into the Indian market and emphasising the commitment to delivering high-quality beverages to diverse consumer segments.
"Our partnership with Reliance Consumer Products Limited marks a significant milestone in the journey of our heritage brand and represents our commitment to delivering our high-quality beverages to new consumer segments. We look forward to the opportunity this partnership brings, to provide refreshing and innovative beverage options to meet the diverse preferences of Indian consumers,” Balendra said.
The agreement between RCPL and Elephant House reflects a shared commitment to excellence and innovation, aiming to leverage synergies and enhance market presence.
RCPL's vision is to offer Indian consumers a diverse portfolio of globally recognised brands and products known for their exceptional quality and value. The company is rapidly expanding its multi-channel operations to reach consumers across various markets, the company said.
First Published: Feb 28, 2024 7:39 PM IST
