Swedish fashion retailer H&M has announced the launch of its online store in India making India its 45th online foray in the world. It will feature H&M's entire collection with certain online-only exclusives. Sohila Bajaj caught up with country manager Janne Einola. He says the company hopes to make a niche for itself in an already crowded online marketplace in India. H&M will also work at bringing synergies between its online and brick and mortar business.
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First Published: Mar 15, 2018 6:18 PM IST
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