homebusiness Newscompanies NewsTitan betting big on brand building and customer acquisition as jewellery business shines

Titan betting big on brand building and customer acquisition as jewellery business shines

Titan share price: Titan CFO Ashok Sonthalia told CNBC-TV18 the company is focused on investment, brand building, talent, digital and retail expansion. Its cost program is sustaining but the focus is on growth and getting new customers, he said.

By CNBCTV18.com Aug 8, 2022 3:17:32 PM IST (Published)

2 Min Read

Titan is focused on brand building, investments and digital, its management told CNBC-TV18, after the Tata group maker of watches, jewellery and eyewear surprised the Street with a 13-times jump in net profit boosted by an all-round performance.
“We are now not further pushing our pedal on cost cutting. Rather the whole focus is on investment, in brand building, talent, digital and retail expansion. The cost program, which was there and got imbibed into the system, is sustaining but right now, the focus is on growth and getting new customers,” said Titan CFO Ashok Sonthalia.
Titan — whose brands include Tanishq, CaratLane, Fastrack and Titan EyePlus — said its profitability was driven by its jewellery business thanks to festive demand and stable gold rates.