Snapchat Chief Executive Evan Spiegel said on Thursday the company's photo messaging app Snapchat now has 750 million monthly active users. He said this while speaking during an investor presentation.
This comes soon after the parent company of Snapchat - Snap had announced its "Ray Tracing" technology is now available in its Lens Studio to developers on iOS and Android.
Ray Tracing is a technical capability which enhances the realism of augmented reality (AR) experiences by reflecting light on digital objects.
"Now, Lenses that feature AR diamond jewellery, clothing and so much more can reach ultra-realistic quality."
"Tiffany & Co" was the first brand to use the Ray Tracing with their new "Tiffany Lock Lens".
This Lens allows users to try on Tiffany Lock bracelets using AR, and users can also purchase them. Earlier, in December 2022, the company had announced that its AR feature would help creators make money.
-With inputs from Reuters and IANS
First Published: Feb 17, 2023 12:17 AM IST
