Consumer good companies that are at the leading edge of innovation and marketing have always had to make quick pivots to stay ahead of consumer expectations and competitors.
The consumer landscape has altered dramatically in this digital age and has got accelerated in the last couple of years. To understand some of the deep changes taking place in the sector, CNBC-TV18 spoke to Saugata Gupta, managing director, and chief executive officer of Marico Ltd.
Marico is a company with iconic brands like Parachute, Saffola, Nihar, and PureSense to name a few, and spans the entire spectrum from food and health to beauty care. The company had revenue of over Rs 9,512 crore in FY22 and has been at the forefront of acquisitions of direct-to-consumer brands.
Watch the video for more.
Check out our in-depth Market Coverage, Business News & get real-time Stock Market Updates on CNBC-TV18. Also, Watch our channels CNBC-TV18, CNBC Awaaz and CNBC Bajar Live on-the-go!
Stampede-like situation disrupts Rahul Gandhi, Akhilesh Yadav's joint rally in Uttar Pradesh
May 19, 2024 4:26 PM
Ladakh Lok Sabha election: With Independent candidate's entry, it's now a 3-way contest for BJP and Congress
May 19, 2024 4:01 PM