Fitness and wellness platform FITPASS has joined forces with Wexer, a global digital content provider. This strategic partnership marks Wexer's foray into the Indian market and aims to revolutionise both the Indian and global fitness technology sectors, leveraging FITPASS's vast network and Wexer's expertise in digital solutions to create unparalleled fitness experiences.
With a focus on blending localised insights with global expertise, this partnership allows FITPASS to not only expand its global influence, gaining access to over 4000 global studios, but also helps solidify FITPASS's position as a global fitness authority.
The company states that this partnership is tailored to the diverse needs of the Indian population, customising Wexer's offerings to cater to a wide range of demographics, from teenagers to the elderly.
A significant emphasis is placed on enhancing the accessibility and affordability of fitness solutions in India's tier 3 and tier 4 cities, where nearly 50% of the nation's youth resides.
The collaboration boasts an extensive range of Fitness & Wellness Modalities, including Bootcamp, Cycle, Box & Fight, Cardio, Cycling, Dance, Pilates, Strength, Stretch & Recover, Wellness, and Yoga. Featuring over 2900 international trainers from more than 50 countries, the partnership aims to deliver a holistic fitness experience to all age groups.
Akshay Verma, Co-founder of FITPASS, shares his vision for the partnership, emphasising the strategic importance of making fitness accessible across India, including rural areas.
“Our strategic partnership with Wexer is a pivotal step in redefining fitness accessibility in India, home to the world's largest working population. This collaboration is more than a business alignment; it's about fueling innovation and long-term growth in the fitness culture. By enhancing FITPASS offerings, we aim to empower India's vast workforce to be fit, strong, and healthy. Our mission extends beyond urban centers; we are committed to penetrating rural areas, which house a large part of our population across age groups. With Wexer's expertise in fitness technology, we aspire to bridge the fitness accessibility gap, making top-tier fitness experiences a reality for every Indian, regardless of their location. FITPASS TV is just the beginning – our vision is to reach millions more, transforming fitness into a way of life for the entire nation."
Enhancing FITPASS-TV, the collaboration incorporates content from globally renowned studios and trainers, leveraging Wexer's fitness technology expertise.
This development makes premium fitness content accessible to millions of existing and new users. Sam Aldred, Head of APAC at Wexer, says, “Wexer is thrilled to support FITPASS, a rapidly expanding and forward-thinking brand, in broadening their digital offerings. This collaboration marks a pivotal moment for Wexer in India, and the partnership aligns seamlessly with Wexer's brand motto, adding value by enhancing accessibility and engagement in the evolving fitness landscape.”
Founded by siblings Akshay Verma and Arushi Verma in 2015, FITPASS has an extensive network of gyms and fitness studios and offers an app-based subscription service providing unlimited access to a network of 7500+ premium gyms and fitness studios across India.
The venture claims that, with AI-powered coaching plans, personal nutritionists, and FITPASS TV, fitness is literally at your fingertips.
