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Apple and Amazon plan to resume advertising on Twitter: Reports

Amazon.com Inc and Apple Inc are looking to to resume advertising on Twitter, according to media reports on Saturday. However, a source told Reuters that Amazon had never stopped advertising on Twitter.

By Reuters Dec 5, 2022 8:43:11 AM IST (Published)

2 Min Read

Amazon.com Inc and Apple Inc are planning to resume advertising on Twitter, according to media reports on Saturday.
The developments follow an email sent by Twitter on Thursday to advertising agencies offering advertisers incentives to increase their spending on the platform, an effort to jump-start its business after Elon Musk's takeover prompted many companies to pull back.
Twitter billed the offer as the "biggest advertiser incentive ever on Twitter," according to the email reviewed by Reuters. US advertisers who book $500,000 in incremental spending will qualify to have their spending matched with a "100 percent value add," up to a $1 million cap, the email said.