bigbasket CEO believes he's found that 'sweet spot' between superfast and supercheap deliveries

bigbasket, a Tata Enterprise, has unveiled its upgraded 'bigbasket supersaver' service — a rebranded slotted delivery service that promises a unique fusion of superfast deliveries and supercheap prices.

This move comes as CEO Hari Menon claims to have discovered the elusive sweet spot between superfast and supercheap deliveries, promising customers a combination of rapid service and substantial savings.

In an email to subscribers, Menon expressed his enthusiasm for the new approach: "I am happy to announce that in our slotted delivery service, you will now get the same extensive range and assortment of groceries delivered to you in less than 2 hours and with extra savings of 5% off on thousands of products. As before, you get to choose your own slots too. In line with these changes, we are rebranding our slotted delivery service to bigbasket supersaver."

This strategic shift is already in action, currently serving customers in Bengaluru, Noida, and select areas of other cities, with plans to expand to the top 30 cities by the end of March.

bigbasket supersaver not only promises tangible savings but also boasts three times the assortment of instant grocery services, ensuring a diverse and comprehensive selection for every shopper, the CEO said.

Menon elaborated on the rationale behind the transformation: "While each of these services — slotted delivery and instant delivery — has its advantages, we've been asking ourselves: What is that sweet spot where we can bring you an extensive range of products, even better savings, and superfast delivery? After re-engineering our systems and processes, we believe we've found the answer."

The move comes amid industry-wide discussions about the feasibility of 10-minute deliveries, with bigbasket opting for a pragmatic two-hour delivery window. The company aims to optimise efficiency without compromising on substantial savings for its customer base.

For those with urgent needs, bigbasket continues to offer its instant grocery service, 'bbnow,' complementing the two-hour delivery feature of bigbasket supersaver.

Menon said, “Since inception in 2011, bigbasket has been associated with slotted delivery. Over the years, our customers have loved the convenience of getting a large range of groceries together with great savings delivered in the time slots of their choice, typically on the same or the next day.”

As the grocery delivery sector becomes increasingly competitive, bigbasket's innovative approach is poised to set a new standard, offering a winning formula that combines speed, savings, and a diverse range of products.