From selling just milk, butter and cheese 75 years ago, Amul has expanded its portfolio to sell chocolates, beverages and spreads over the years and post the COVID-19 pandemic, it is eyeing a full-fledged branded foods play.
The paradigm shift in consumer demand towards branded, yet affordable foods, has given the ready-to-eat food industry a renewed push during the pandemic. Even established food players like Amul are now expanding their portfolio to capitalizing on the demand.
According to Amul, the bigger market to explore is small towns and rural India.
With a cold-storage supply chain already in place, frozen foods was a natural expansion area for Amul. The pandemic driven-lockdowns are the best period to test the market and Amul delivered on the promise.
Amul is now tying up directly with farmers to source ingredients to expand its frozen and ready-to-eat food range.
Watch the accompanying video of CNBC-TV18’s Shilpa Ranipeta for more details.
Check out our in-depth Market Coverage, Business News & get real-time Stock Market Updates on CNBC-TV18. Also, Watch our channels CNBC-TV18, CNBC Awaaz and CNBC Bajar Live on-the-go!
Punjab Lok Sabha elections: Check full list of AAP candidates and constituencies
May 18, 2024 12:59 PM
PM Modi, Rahul Gandhi election rallies in Delhi today: Here are the routes to avoid
May 18, 2024 11:28 AM