Hero MotoCorp is all set to expand sales of its electric scooters from three cities to 100 cities by the end of 2023. The company's dedicated EV brand VIDA will utilize Hero MotoCorp's dealer network to expand electric scooter sales.
Currently, VIDA scooters are being sold in 11 cities -- Pune, Ahmedabad, Nagpur, Nasik, Hyderabad, Chennai, Calicut, Kochi in addition to Delhi, Bengaluru, and Jaipur. The pre-bookings of the VIDA V1 in the eight new cities have already commenced and deliveries will begin soon.
Hero MotoCorp has also reduced the prices of its VIDA V1 scooter. VIDA V1 Plus will now start at Rs 99,900 in Ahmedabad, including state and FAME II subsidies. The cost of the portable charger will be included in the ex-showroom price.
“In line with our vision to democratize green mobility and expedite the growth of the electric vehicle (EV) category, we are set for a rapid expansion of VIDA across the country. We are confident that our new price points will bring more customers into the EV scooter category. We will also extend the pricing benefit to the existing VIDA V1 customers”, said Swadesh Srivastava, Head of the Emerging Mobility Business Unit (EMBU) at Hero MotoCorp.
Hero MotoCorp, like Ather, TVS and Ola Electric, is in the process of reimbursing the cost of portable chargers bought by customers. All four companies were being examined by the Ministry of Heavy Industries for selling scooters above the 1.5 lakh threshold under the FAME scheme. All companies have reduced the prices of their electric scooters to comply with FAME norms.
(Edited by : Vivek Dubey)
