Auto Expo 2020: We are aiming for the 'podium position', says Tata Motors' Guenter Butschek

Market share increase is not just a question of having the products available and  Tata Motors is aiming for the 'podium’s position', said, the company's MD and CEO  Guenter Butschek at the Auto Expo 2020.

Market share gets measured in wholesale and the company has started in a very early phase to adjust its wholesale because of the subdued demand and the impact on the retail and also taking care of the stock level of its dealers, Butschek told CNBC-TV18.

"This is all behind us. End of December we reported the lowest dealer stock ever in the company’s history."

“We make the loudest noise in order to convey the message -- automotive industry is still a strong one. We play an important role as far as the overall economy of India is concerned, we are possibly the strongest engine. However we would like to send the message that we are optimistic as far as the future is concerned,” he said.

He said the company has stopped BS-IV production from January -- all of the vehicles are with the dealers at this point of time.

The company is now in the process of following the new philosophy that retail drives wholesale, wholesale drives production – objective of this game is to see agile and lean as far as the stock level of the dealers is concerned.

"We are now about to replenish the stock of the system.”

When asked how much market share in electric vehicles (EVs) is Tata Motors targeting now, he replied: “We are currently leading the electric space by far - we do believe in the Nexon EV, supported by the infrastructure network provided by Tata Universe – where we invest in certain metropolitan areas more than others in order to accelerate the adoption towards electrification that we have a legitimate opportunity and even a legitimate claim to stay in the leadership to form India’s faster adoption towards electrification.”

In terms of commercial vehicle (CV) business, he added it needs to be a cause of worry for Tata Motors because 65 percent of its revenue is normally from  medium and heavy duty trucks.