Young Turks: Experts discuss celebrities' startup interest

The last couple of years have seen a stream of celebrities turning into startup investors. These stars have proven that their talent does go beyond looking good in front of the camera or on the field and they are ready to use their fame and access to grow their millions outside of their traditional comfort zones. From retail to aerospace to fitness, Indian celebrities are keen to own a pie in the country's startup ecosystem, both global and local.

Leading from the front is Bollywood actor Deepika Padukone, whose family office KA Enterprises has invested in Greek yogurt company Epigamia, furniture rental platform Furlenco and electric mobility startup BluSmart amongst others.

Cricket icon Sachin Tendulkar has shown his flair off the field with tech startup Smartron and Universal Sportbiz. Following his footsteps is Virat Kohli who owns stakes in Sport Convo, a London-based social networking startup and Bangalore-based gym chain called Chisel, apart from his very successful clothing line Wrogn.