Snap hires McDonald's executive as first marketing head

Snapchat parent Snap Inc on Thursday named McDonald's marketing head Kenny Mitchell as its first chief marketing officer, as the company seeks to attract new users to its platform.

Prior to his role at McDonald's, Mitchell served as head of consumer engagement at Gatorade.

Mitchell, who will lead all consumer and product marketing programs at Snap, will also be part of its senior leadership team and report to Chief Executive Officer Evan Spiegel, the company said in a statement.