Apple iPhone LIVE updates: Apple's new iPhones start at $749 for XR model, $999 for XS & $1,099 for XS Max; Watch Series with GPS will start at $399, LTE variant will start at $499

Apple's new iPhones start at $749 for XR model, $999 for XS & $1,099 for XS Max.

Apple unveils XR ## Apple unveils XR 

Apple shares were down 0.9 percent on Nasdaq ## Apple shares were down 0.9 percent on Nasdaq

Shares of fitness device rival Fitbit Inc fell about 3.7 percent after the Series 4 introduction. Shares of Garmin Ltd lost some earlier gains and were flat in midday New York trade.
Shares of optical components makers Lumentum Holdings Inc and Finisar Corp, suppliers that power iPhone X's Face ID feature and the TrueDepth camera technology, were down 1.6 percent and 0.4 percent in afternoon trading.

Apple has unveiled its latest chip powering the newest batch of iPhones: the A12 Bionic. The company says it’s the industry’s first 7-nanometer chip.

Apple launches iPhone XS which is made of Metal, surgical steel,and Glass Black. Apple iPhone XS will come three colours: Gold, Silver and Space Gray. The phone is liquid proof against even beer and will have 5.8 inch and 6.8 inch display sizes.

Apple has unveiled its latest chip powering the newest batch of iPhones: the A12 Bionic. The company says it’s the industry’s first 7-nanometer chip. 

Real-time machine learning is part of the new A12 processor, which will help with Animoji, photos, Portrait mode, etc.

The iPhones have improved image signal processor for better photography and have a better battery life than IPhone X

Apple iPhone XS, iPhone XS Max comes with Super Retina Display and A12 Bionic chip

Apple launches iPhone XS ## Apple launches iPhone XS

The SmartWatch will also now screen your heart rhythm in the background and it will send a notification if it notices an issue.

Apple Watch Series has USFDA approval for ECG recording, and for detecting  heart rhythm. However, this will be limited to US users.

Apple Watch Series 4 Will be available to customers from September 21 and comes with iO5. The Watch Series with GPS will start at $399, while the LTE variant will start at $499

Apple Watch Series 4 has built-in electrodes which take 30 seconds to analyse your heart rate . All ECG recordings stored in Health app and can be shared with a doctor in a PDF