Storyboard18: Viacom18 and Maruti Suzuki on rise in OTT consumption; Eno celebrates 50 years in India

Storyboard18’s new ‘month in focus’ initiative spotlights themes and topics are pushing marketers to reshape and rethink how brands interact with today’s customers. Storyboard18’s theme for this month is ‘stacks and strategies’, a martech, ad tech spotlight presented by Voot. The series focuses on how decision-makers and marketers are advancing the adoption of new technologies and tech-driven strategies in the brand marketing ecosystem. Today’s panel discussion is about evolving OTT content consumption patterns and how brands and advertisers are levelling up their strategies. Gourav Rakshit, COO, Viacom18 Digital Ventures, and Shashank Srivastava, senior executive director, marketing and sales at Maruti Suzuki, share their thoughts.

Storyboard18 - Stacks & Strategies | Influencer marketing meets ad tech

GSK Consumer Healthcare’s antacid brand, Eno, has completed 50 years in India. Over the past 50 years, Eno has consciously leveraged humour as a tool to communicate and create awareness around acidity. Its quirky approach has translated into iconic campaigns that have evolved from print to TV and now digital platforms. Anurita Chopra, Head-Marketing, India sub-continent at GSK Consumer Healthcare India, spoke about the brand journey and what lies ahead.