Storyboard: Mondelez India on upcoming festive season and ecommerce game

With country slowly opening for business, brands across categories have launched their first leg of campaign for this festive season around Rakshabandhan which is to be celebrated on August 3, and Mondelez India is one such company, and why not, their Cadbury Celebration pack has practically owned the festival of Rakshabandhan for past so many years.