1 / 11The Apple logo is displayed at an event at its headquarters in Cupertino, California. Apple Inc caught up with hardware rivals on Tuesday by revealing a triple-camera iPhone, and it rolled out a streaming TV service priced at $5 a month, undercutting Disney and Netflix. (REUTERS/Stephen Lam)
2 / 11CEO Tim Cook presents the Apple TV Plus trailer for "See" at an Apple event at their headquarters in Cupertino, California. The long-awaited Apple TV+ streaming television service will be available in over 100 countries, starting in November. . (REUTERS/Stephen Lam)
3 / 11The announcements came at the company's biggest marketing event, where it unveils its top products for the year ahead, and showcased an aggressive Apple ready to battle on price. (REUTERS/Stephen Lam)
4 / 11Greg Joswiak, Apple’s vice president of Product Marketing, speaks in front of an iPad. (REUTERS/Stephen Lam)
5 / 11Apple said the seventh generation of the iPad will start at $329 and be available to order starting Tuesday and in stores on Sept. 30. (REUTERS/Stephen Lam)
6 / 11Stan Ng presents the new Apple Watch during the Apple event at their headquarters. (REUTERS/Stephen Lam)
7 / 11Apple unveiled an updated watch, the Series 5, with an always-on display, starting at $399, while keeping the older Series 3 starting at $199. (REUTERS/Stephen Lam)
8 / 11CEO Tim Cook presents the new iPhone 11 during the event. (REUTERS/Stephen Lam)
9 / 11Apple said its new iPhone 11 will come with two back cameras, including an ultra-wide-angle lens and the next generation of microchips, the A13. (REUTERS/Stephen Lam)
10 / 11Prices start at $699, down from last year's new iPhone that started at $749. The more expensive iPhone 11 Pro will cost $999 and the iPhone 11 Pro Max with a bigger screen starts at $1,099.(REUTERS/Stephen Lam)
11 / 11A new Apple iPad is seen in the demonstration room during a launch event at their headquarters in Cupertino. (REUTERS/Stephen Lam)
