homevideos Newsbusiness NewsStoryboard: Mondelez India, Ogilvy India on ‘Not Just A Cadbury Ad’ innovation
Storyboard: Mondelez India, Ogilvy India on ‘Not Just A Cadbury Ad’ innovation
Over the years, Mondelez India has promoted itself and its products as a perfect gifting option around the festive season. However, this year, they are extending this attribute to products made by local retailers across the country who have been suffering due to the pandemic.
Over the years, Mondelez India has promoted itself and its products as a perfect gifting option around the festive season.
However, this year, they are extending this attribute to products made by local retailers across the country who have been suffering due to the pandemic.
Along with their creative partner Ogilvy India, they have created a hyper-personalised ad using artificial intelligence to tap products sold by more than 1,800 local retailers.
To know more about this innovation, Storyboard’s Shibani Gharat caught up with Anil Viswanathan, senior director, marketing, insights & analytics at Mondelez India and Sukesh Nayak, chief creative officer, Ogilvy India.
Watch the video for more
Check out our in-depth Market Coverage, Business News & get real-time Stock Market Updates on CNBC-TV18. Also, Watch our channels CNBC-TV18, CNBC Awaaz and CNBC Bajar Live on-the-go!
Andhra Pradesh Lok Sabha elections: A look at YSRCP candidates
Apr 25, 2024 6:54 PM
Lok Sabha elections 2024: Banks and schools to remain closed in these cities for phase 2 voting
Apr 25, 2024 5:33 PM
Andhra Pradesh Lok Sabha elections: Seats, schedule, NDA candidates and more
Apr 25, 2024 5:16 PM