Hyundai to invest $8.5 billion in 2023 to electrify its fleet amid rising demand

“Favorable foreign-exchange rates and higher sales of value-added cars led the growth for 2022,” Hyundai Executive Vice President Seo Gang-Hyun said on an earnings call. He added the global chip shortage that’s hampered carmakers since late 2020 should ease in 2023. The company’s marketing costs may rise as competition intensifies, however.

The maker of Tucson SUVs, Sonata sedans and Ioniq electric vehicles earlier this month said it aims to sell 4.3 million cars globally this year, or about 10% more than 2022. Affiliate Kia Corp., the maker of the Sportage SUV and the Carnival people-mover, is also targeting growth of 10% for a total of 3.2 million vehicles. Combined, Hyundai and Kia rank as the world’s third-largest carmaker behind Toyota Motor Corp. and Volkswagen AG.

Automakers from Tesla Inc. to VW are boosting production as EVs gain traction. Elon Musk’s EV pioneer plans to increase output “as quickly as possible” after posting better-than-expected profits, it said Wednesday in the US. Toyota meanwhile earlier this month forecast vehicle production will exceed pre-pandemic levels, expecting output of as many as 10.6 million vehicles this year. VW predicted existing orders will boost sales this year.

Hyundai on Thursday also raised its cash dividend to 3.8% for holders of its common stock and 7.6% for preferred shareholders. The payout for 2023 will be similar or higher than 2022, it said.

Operating profit for the three months ended Dec. 31 more than doubled to 3.4 trillion won from a year earlier, the company said Thursday. That topped the 3.1 trillion won average analyst estimate, according to data compiled by Bloomberg. Quarterly sales jumped to 38.5 trillion won, up 24% from the previous year.

In North America, where Hyundai is negotiating to ease concerns over President Joe Biden’s climate and energy bill that requires carmakers to assemble EVs in the country to be eligible for tax credits, sales rose 21% in the fourth quarter. Hyundai and Kia say the law puts them at a disadvantage because they don’t have any EV plants in the US.

Sales in China for the three-month period slumped 19% while those in Europe were little changed.

Hyundai is also grappling with its plant in Russia, where it halted operations in early 2022 following Vladimir Putin’s invasion of Ukraine. Sales in Russia plunged 65% last quarter in the country, a blow for the automaker that used to get 4% of its global output there.

The carmaker’s planned 10.5 trillion won investment in 2023 compares with a spend of around 8.5 trillion won in 2022.

Hyundai is trying to build its EV plant in Georgia “as soon as possible” and secure local battery suppliers to comply with Biden’s US Inflation Reduction Act, Seo said on the earnings call. In 2023, Hyundai will try to boost sales in the US by selling cars via a leasing program, allowed under the latest iteration of the IRA. Hyundai is meanwhile updating its more detailed reaction plan to the law, he said.