Indian Hotels eyes ‘strongest quarter in 10 years,’ looks to hike luxury property rates

Moreover, with incremental demand due to the return of international travel as well as the G20 kicking in (during which government delegations look to book stays), the company expects Q4 to also be very strong. The firm is targeting Rs 5,500-5,600 crore revenue in the 2022-2023 fiscal.

Chhatwal’s remarks come a day after the Tata Group-backed Indian Hotels continued its streak of strong quarterly results. The firm outperformed its pre-pandemic performance as well and posted a profit of Rs 122 crore compared with a loss of Rs 121 crore in the same period last year. Even as it was a weak quarter sequentially on account of seasonality, lower finance cost further boosted the company’s PAT.

The company reported a topline of Rs 1,258 crore in Q2, a 67 percent year-on-year growth over last year.

The occupancy for the quarter was at 70 percent compared to 68 percent in the pre-COVID period. The company is on track for a 25 percent EBITDA margin this year and 33 percent by FY25.

“The margins keep increasing with the revenue ...the flow-through becomes 100 percent. What we are missing is a certain percentage point because the rate flow-through is not the same as went in Q1,” MD Chhatwal said.

He said the way Indian Hotels’ brands are positioned, it has the ability to charge at a premium to competition. “Our revenue growth index compared to the market is at 1.5 pan-India and in some markets is more than 2. So on an average, for us to expect 30 percent more with the Taj brand, in any given market, is almost a given,” he said.

However, Chhatwal believes luxury hotel rates are still at lower levels. Even as they have gone up, it's not a fair comparison to the COVID time’s rates. Most of the firm’s luxury sector is still at around $150-175 average, he noted.

“A similar style of hotels firstly, does not exist. But other markets, west of India, are charging anything north of double that amount. We may not be able to charge double, but at least definitely 20-25-30 percent higher rates should be possible at the top end of the market,” he said.