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Articles By Tasmayee Laha Roy

Indians are shifting towards appreciating quality over quantity: Shweta Jain of Diageo India

Oct 16, 2023 7:20 PM

How the Indian newspaper industry sees the impact of a newsprint price drop

Sept 12, 2023 3:58 PM

Drive-in theatres with car stereo synced audio could soon become a reality in India

Jul 24, 2023 12:38 PM

Global brands make localisation their mantra to tap into $2.6bn Indian gaming market

Jan 23, 2023 3:28 PM

Media Mavens: The industry needs to start addressing the pay gap, says Monaz Todywalla of PHD India

Jan 11, 2023 7:53 AM

Deltatech Gaming CEO Shivanandan Pare: More skilled women playing Poker on platform, expect a 70:30 men to women ratio soon

Jan 1, 2023 8:55 AM

Brad Pitt to Ranveer Singh, Gucci to desi startups: Brands and consumers warm up to fluid fashion as gender stereotypes take backseat

Dec 31, 2022 10:47 AM

Media Mavens: Embracing advertising in a privacy-first world will become critical, says OMD India's Anisha Iyer

Dec 30, 2022 7:39 PM

PokerBaazi plans to spend around $15 million on marketing in 2023

Nov 28, 2022 10:52 PM

Why are brands wrapping their messaging around Rap music?

Nov 28, 2022 10:20 PM

Storyboard18 | NFT is not only the marketer’s shiny new toy; Gaming & esports show the way

Nov 23, 2022 7:01 AM

Capgemini's Virginie Regis: 'An agency can only be good if you brief them well'

Sept 12, 2022 6:04 PM

The big break-up: What happens when influencer couples split?

Aug 21, 2022 11:40 AM

How India's first Commonwealth Games medal in esports will affect brands' interest

Aug 12, 2022 4:22 PM

There will be a complete change in how people perceive real money gaming: Deepak Gullapalli

Aug 10, 2022 8:08 AM