Articles By Tasmayee Laha Roy
Global brands make localisation their mantra to tap into $2.6bn Indian gaming market
storyboard18 | Jan 23, 2023 3:28 PM IST
Media Mavens: The industry needs to start addressing the pay gap, says Monaz Todywalla of PHD India
storyboard18 | Jan 11, 2023 7:53 AM IST
Deltatech Gaming CEO Shivanandan Pare: More skilled women playing Poker on platform, expect a 70:30 men to women ratio soon
storyboard18 | Jan 1, 2023 8:55 AM IST
Brad Pitt to Ranveer Singh, Gucci to desi startups: Brands and consumers warm up to fluid fashion as gender stereotypes take backseat
storyboard18 | Dec 31, 2022 10:47 AM IST
Media Mavens: Embracing advertising in a privacy-first world will become critical, says OMD India's Anisha Iyer
storyboard18 | Dec 30, 2022 7:39 PM IST
PokerBaazi plans to spend around $15 million on marketing in 2023
storyboard18 | Nov 28, 2022 10:52 PM IST
Why are brands wrapping their messaging around Rap music?
storyboard18 | Nov 28, 2022 10:20 PM IST
Storyboard18 | NFT is not only the marketer’s shiny new toy; Gaming & esports show the way
storyboard18 | Nov 23, 2022 7:01 AM IST
Capgemini's Virginie Regis: 'An agency can only be good if you brief them well'
storyboard18 | Sept 12, 2022 6:04 PM IST
The big break-up: What happens when influencer couples split?
lifestyle | Aug 21, 2022 11:40 AM IST
How India's first Commonwealth Games medal in esports will affect brands' interest
storyboard18 | Aug 12, 2022 4:22 PM IST
There will be a complete change in how people perceive real money gaming: Deepak Gullapalli
storyboard18 | Aug 10, 2022 8:08 AM IST
Why Indian brands are advertising in NYC's Times Square
storyboard18 | Aug 5, 2022 9:36 AM IST
BCCI cricket sponsorship rights: What's in it for Mastercard?
storyboard18 | Jul 28, 2022 5:07 PM IST
NODWIN Gaming's marketing spends go over Rs 50 crore in the last one year
storyboard18 | Jul 22, 2022 7:03 PM IST