Articles By

Tasmayee Laha Roy

Articles By Tasmayee Laha Roy

Global brands make localisation their mantra to tap into $2.6bn Indian gaming market

Global brands make localisation their mantra to tap into $2.6bn Indian gaming market
storyboard18 | Jan 23, 2023 3:28 PM IST

Media Mavens: The industry needs to start addressing the pay gap, says Monaz Todywalla of PHD India

Media Mavens: The industry needs to start addressing the pay gap, says Monaz Todywalla of PHD India
storyboard18 | Jan 11, 2023 7:53 AM IST

Deltatech Gaming CEO Shivanandan Pare: More skilled women playing Poker on platform, expect a 70:30 men to women ratio soon

Deltatech Gaming CEO Shivanandan Pare: More skilled women playing Poker on platform, expect a 70:30 men to women ratio soon
storyboard18 | Jan 1, 2023 8:55 AM IST

Brad Pitt to Ranveer Singh, Gucci to desi startups: Brands and consumers warm up to fluid fashion as gender stereotypes take backseat

Brad Pitt to Ranveer Singh, Gucci to desi startups: Brands and consumers warm up to fluid fashion as gender stereotypes take backseat
storyboard18 | Dec 31, 2022 10:47 AM IST

Media Mavens: ​Embracing advertising in a privacy-first world will become critical, says OMD India's Anisha Iyer

Media Mavens: ​Embracing advertising in a privacy-first world will become critical, says OMD India's Anisha Iyer
storyboard18 | Dec 30, 2022 7:39 PM IST

PokerBaazi plans to spend around $15 million on marketing in 2023

PokerBaazi plans to spend around $15 million on marketing in 2023
storyboard18 | Nov 28, 2022 10:52 PM IST

Why are brands wrapping their messaging around Rap music?

Why are brands wrapping their messaging around Rap music?
storyboard18 | Nov 28, 2022 10:20 PM IST

Storyboard18 | NFT is not only the marketer’s shiny new toy; Gaming & esports show the way 

Storyboard18 | NFT is not only the marketer’s shiny new toy; Gaming & esports show the way 
storyboard18 | Nov 23, 2022 7:01 AM IST

Capgemini's Virginie Regis: 'An agency can only be good if you brief them well'

Capgemini's Virginie Regis: 'An agency can only be good if you brief them well'
storyboard18 | Sept 12, 2022 6:04 PM IST

The big break-up: What happens when influencer couples split?

The big break-up: What happens when influencer couples split?
lifestyle | Aug 21, 2022 11:40 AM IST

How India's first Commonwealth Games medal in esports will affect brands' interest

How India's first Commonwealth Games medal in esports will affect brands' interest
storyboard18 | Aug 12, 2022 4:22 PM IST

There will be a complete change in how people perceive real money gaming: Deepak Gullapalli

There will be a complete change in how people perceive real money gaming: Deepak Gullapalli
storyboard18 | Aug 10, 2022 8:08 AM IST

Why Indian brands are advertising in NYC's Times Square

Why Indian brands are advertising in NYC's Times Square
storyboard18 | Aug 5, 2022 9:36 AM IST

BCCI cricket sponsorship rights: What's in it for Mastercard?

BCCI cricket sponsorship rights: What's in it for Mastercard?
storyboard18 | Jul 28, 2022 5:07 PM IST

NODWIN Gaming's marketing spends go over Rs 50 crore in the last one year

NODWIN Gaming's marketing spends go over Rs 50 crore in the last one year
storyboard18 | Jul 22, 2022 7:03 PM IST

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