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Articles By Saumya Tewari

How small and mid-sized Indian ad agencies find their mojo, and grow

Feb 23, 2023 4:58 PM

Jairam Sridharan, MD, Piramal Finance on the company's maiden ad campaign: Our aim is to create awareness

Jan 11, 2023 6:37 PM

Pepsi's Saumya Rathor: We are building our muscle in the NFT space

Dec 22, 2022 12:13 PM

Storyboard18 | Sports sponsorship is an investment not expense, says HCL Software Vice President

Nov 23, 2022 7:06 AM

Criteo’s Brian Gleason says firm will build technology, engineering hub out of India

Sept 27, 2022 11:51 AM

The rise and perils of employee influencers and founder brands

Sept 21, 2022 2:07 PM

Exclusive: Mastercard's Raja Rajamannar on BCCI deal, cricket and sports marketing

Sept 6, 2022 5:01 PM

Exclusive: Meesho mounts first massive celebrity-led festive campaign

Sept 6, 2022 12:10 PM

EVolve 2022: Making EVs more desirable and accessible

Sept 5, 2022 4:53 PM

Storyboard18: Kusha Kapila packs a punch for Tata Motors’ Punch

Sept 3, 2022 8:48 PM

EVolve 2022: Industry needs to focus on steps to make reliable products, says Ather’s Nilay Chandra

Aug 21, 2022 5:52 PM

There is an opportunity for building a better agency, not just a different one: Manja's Prajato Guha

Aug 3, 2022 12:30 PM

Storyboard18 | Is trust in finfluencers crashing?

Jul 8, 2022 11:37 AM

The Great Skill Reset: How are companies hiring for marketing and brand roles these days?

Jul 8, 2022 6:26 AM

Storyboard18 - Stacks & Strategies | Spotify and the case of programmatic audio ads: Are advertisers and users listening?

Jul 5, 2022 3:44 PM