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Articles By Nimish Rustagi

The pandemic’s payoff: Seizing the green opportunity

Jun 30, 2021 8:07 PM

Are you a wine or a whiskey sommelier? Beware of the emotional costs of expertise!

Apr 3, 2021 2:01 PM

Living in COVID-19 world and aftermath: How Indian consumers will buy

May 25, 2020 10:58 AM

Corona, kirana and the convergence model for Indian retail

May 10, 2020 1:59 PM

Brands’ action plan during the COVID-19 crisis

Apr 11, 2020 9:10 PM

The coronavirus: will it fundamentally alter who we are and how we are?

Mar 30, 2020 7:03 AM

Spoilt for choice: Why more is not always better for consumers

Nov 27, 2019 7:20 PM

The happy shopper: Why you should spend your money on experiences, not things

Jul 18, 2019 2:39 PM

The truth about shopping -- here is the twist in the tale

Jun 26, 2019 8:19 PM