A commerce graduate from Shri Ram College of Commerce and among the early self-schooled technical analysts, Sonal has been associated with the markets for about 30 years now.
From floor trading on the stock exchanges to the badla system, to intra-exchange arbitrage in the pre-NSE dominance days, he has engaged in and been part of the equities business for most of his early career.
The last with HB Group in Delhi, that also controls Taurus Mutual Fund, where he rose from the rank of an analyst to Head of Research and then moved to the proprietary book—research and trading (with defined discretionary exposure limits).
During the course of his equities journey, he has also been involved in preparing confidential memoranda for M&A and developing restructuring proposals to enhance shareholder value.
In 2000, drawn by the dotcom opportunity and a position to lead the stocks vertical—research & online broking—for the financial portal of Outlook Group, outlookmoney.com, he took the plunge into the media world.
Given the bust, he was inducted into Outlook Money as Investment Editor and also given charge of all equities content on outlookmoney.com.
Since then, there’s been no looking back in his media career.
He got a taste of newspaper publishing as Investment Editor & Head of Corporate Bureau at The Financial Express, before rejoining Outlook group as Founder Editor of Outlook Business.
After a successful stint, that saw the publication emerge as the No.
2 player in its crowded genre, Sonal moved to NDTV-Profit as Executive Editor & Editor Markets.
Besides wading into important corporate coverage of developments like the Satyam Computers scam, he anchored a segment Deep Focus that drew significant appreciation.
During his stint with media, Sonal has interviewed corporate chieftains, ministers, market pandits and private equity masters.
Bitten by the entrepreneurial bug, Sonal ventured into the healthcare space in 2012 with friends.
The venture after some initial struggle got backed by US venture investors.
In 2017, he was drawn back to media by friends in the industry.